Origins of a great winegrowing soil

The notion of terroir is unfortunately often used with no real pedological or geological foundation and wine lovers may sometimes wonder whether it is not a marketing rather than agronomic term. Even the most ambitious investor would never be able to re-create a real terroir as the formation of a soil-type is the result of complex interactions over hundreds of thousands of years. This relationship with geological eras makes each terroir totally unique and non-reproducible, giving each wine its singularity.

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Few agricultural soils are suitable for producing good wines, and few winegrowing soils are capable of producing great wines. Modern technical methods now mean we can easily make a good wine, but only a great terroir, with the intricacies of its own soil and character, will produce a Grand Cru.